Humans, as self-interested, cognitively biased creatures of enormous complexity, will likely act more quickly if their health, the health of loved ones, and their pocketbooks are affected. While we know that many respect and honor the basic building blocks of our ecological lives, other audiences respond differently to a range of concerns. We must proceed with an awareness of that nuance.

Photo of the Cognitive Bias Codex wheel, generated by the University of North Carolina

Please visit the Cognitive Bias Codex to explore human complexity.

Human health and the health of planetary systems that sustain life are inextricably linked. Examples include the global plastic crisis, teaching through a holistic lens, examining the disparate impacts of chemicals on historically disadvantaged populations, using the power of green chemistry, extended producer responsibility, or even how we design our interiors. These are the types of practical, action-based connections we will work to deepen in the coming years. 

If you have ideas you would like to discuss, please reach out to Heidi Siegelbaum on the Board and we’ll follow up.